Introduction of Zhongxing Department Store
Established in 1987,Zhongxing is located in Taiyuan Street,the most prosperous commercial area in Shenyang.It was listed in Shenzhen Stock Exchange in 1997,leading the great commercial reform in Shenyang.The second-phase expansion and renovation project of Zhongxing was finished in 2000,realizing the successful transformation from a traditional department store to a modern-style commercial center in the industry of retail sales of the city.The third-phase expansion and renovation project was finished in 2010,and the overall building area of Zhongxing becomes 240 thousand m2,turning it into the most popular modernized,multi-functional and one-stop large shopping mall in North East China with the combination of merchandise sales,leisure and body-building,food and beverage,and entertainment,consistently ranking among the best in the province in the aspects of operating scale and sales.The main merchandise types of Zhongxing covers over 20 categories and more than 160 thousand types of international brands,cosmetics,watches,gold and jewelry,attires,shoes and leathers,telecommunication and housing,textiles,and children’s goods,etc.It also has facilities such as large parking lots,cinemas and gyms.The delicacy plaza of Zhongxing has many dozens of food and beverage brands home and abroad,as well as over 300 types of North East China style snacks.
“Credibility-Based and Excellence-Pursuing” is the enterprise spirit of Zhongxing,and “credit is the life of the enterprise and all the enterprise does are for the satisfaction of customers” is the enterprise philosophy of Zhongxing.It was won many honors and awards such as “the fist national-level demonstration units of no fake goods in 10 thousand stores in 100cities”and “national-level advanced units of civilized operation”.Many activities held by Zhongxing such as Zhongxing costume festival,international cosmetics festival,children shopping festival,and cashmere cultural festival,as well as the seasonal activities of celebrity’s journey,etc.have all received acknowledge and popularity among all social circles. The slogans “Attires in Zhongxing give customers in Shenyang fashion and beauty.”and “Fashionable Zhongxing,quality inheritance” have become widely known in Shenyang.With distinctive marketing means and deep cultural atmosphere,Zhongxing has continuously created hot consuming focuses,accelerating the development of market-oriented economy in Liaoning,and serving the daily life of the people.
Zhongxing has always been striving to create good lifestyles for customers,providing warm and comfortable shopping environment,and offering perfect and excellent consuming experience.Zhongxing welcomes you.